Associate Manager, Trade Marketing - Uganda

• Drive in-store execution excellence by ensuring superior visibility, merchandising standards, planogram compliance and product availability across priority outlets
• Improve deployment and execution of Point-of-Sale Materials (POSM) to maximize brand visibility and shopper engagement at retail
• Provide regular market, shopper and competitor insights to support commercial and marketing strategies
• Analyze sales, distribution and trade promotion data to measure effectiveness, monitor KPIs and recommend corrective actions
• Plan, execute and evaluate trade promotions in collaboration with the Business Development Manager
• Support planning and execution of Below-the-Line (BTL) activities, consumer activations and retail engagement programs
• Champion trade marketing initiatives to accelerate growth of BIC Pocket Lighters and BIC Shavers
• Coordinate stationery trade marketing activities to improve distribution, visibility and promotional execution
• Manage the trade marketing budget, ensuring effective resource allocation, cost control and optimal return on investment
• Monitor and report trade marketing performance against agreed KPIs
• Build strong cross-functional partnerships with Sales, Marketing, Supply Chain, Finance, Customer Service and regional teams
• Act as the primary Trade Marketing contact in Uganda, ensuring alignment between local and regional teams

Qualifications & Experience:

• Bachelor's degree in Marketing, Business Administration or a related field
• Minimum 3 years' experience in Trade Marketing, Marketing or a related commercial role
• Experience in FMCG

Skills & Competencies:

• Strong analytical, trade planning and budget management skills
• Excellent cross-functional collaboration and stakeholder management
• Ability to translate regional strategies into locally relevant execution