Optimum Hospital, a private hospital in Nakuru providing patient-focused care and a broad range of clinical services, is hiring a Business Development Officer to drive revenue growth, new business and patient acquisition with corporates, insurers, NGOs and community groups.
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Business Development Officer
Category
Marketing and Sales
Employment Type
Full-time
Location
Nakuru, Kenya
Vacancies
1 position
Closing Date
11/17/2026
23 days left
Employer / Company
Optimum Hospital
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Description (Public)
Duties, Roles and Responsibilities
- Identify and pursue new business opportunities with corporate clients, insurers, NGOs and community groups
- Support onboarding of new corporate and institutional clients and track revenue from new business initiatives
- Take part in negotiations and proposal development, guided by the Head of Business Development
- Source new patients and clients through outreach, referrals, activations and partnerships
- Conduct field visits to corporates, schools, churches, NGOs and community organizations
- Support planning and timely execution of digital, field, outreach and promotional campaigns
- Coordinate logistics for activations, medical camps and promotional events and monitor campaign performance
- Support brand visibility, including content for social media and corporate communications
- Build and maintain relationships with corporate clients, insurers, community leaders and referral partners
- Prepare periodic reports on leads, conversions, campaigns and partnerships and share market intelligence
- Run marketing activities within approved budgets and recommend cost-effective approaches
Qualifications, Education and Competencies
Qualifications & Experience:
- Bachelor's degree in Marketing, Business Administration, Communications or a related field
- 2-4 years' experience in business development or marketing, preferably in healthcare or the service industry
- Proven experience in client acquisition or sales support
- Certification in Sales, Marketing or Business Development is an added advantage; healthcare marketing exposure preferred
Skills & Competencies:
- Sales and lead generation
- Marketing campaign execution
- Client relationship management
- Market research and reporting
- Basic digital marketing knowledge
- Strong communication and presentation skills
- Negotiation and persuasion
- Results orientation
How to Apply
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