Chief Executive Officer (FMCG)

• Own the overall P&L and business performance for the Kenya market
• Develop and execute the company's overall business strategy in line with regional and global objectives
• Drive revenue growth, profitability, market share and long-term business sustainability
• Lead the overall sales and commercial strategy across modern trade, general trade, distributors and other relevant channels
• Develop and strengthen relationships with key customers, distributors and strategic partners
• Review pricing, trade investments, margins and promotional effectiveness to maximise commercial returns
• Build a high-performance sales organisation with clear targets, accountability and performance metrics
• Partner with the marketing team to develop and execute brand and category strategies aligned to local consumer needs
• Develop strategies to strengthen route-to-market and the distribution network across Kenya
• Work closely with operations and supply chain teams to ensure product availability, service levels and cost efficiency
• Build, lead and develop a high-performing leadership team across sales, marketing, finance, operations, HR and supply chain
• Represent the organisation with customers, distributors, regulators, industry bodies and other external stakeholders
• Maintain strong governance, compliance and ethical business practices across the organisation
• Lead strategic transformation initiatives and drive a data-led approach to decision-making

Qualifications & Experience:

• 16-22 years of overall professional experience, with significant experience in FMCG/Consumer Products
• Proven experience in a senior P&L/business leadership role, ideally managing a country, business unit or sizeable market
• Strong track record of delivering revenue growth, profitability and market expansion
• Deep understanding of the Kenyan FMCG landscape, including distributors, general trade, modern trade and emerging channels
• Bachelor's degree in Business, Management, Economics, Marketing or a related discipline; MBA or equivalent postgraduate qualification is an advantage

Skills & Competencies:

• Strong experience across sales, distribution, commercial strategy and brand/marketing
• Experience managing and developing large, cross-functional teams
• Strong understanding of route-to-market, distributor management, pricing, trade marketing and channel strategy
• Demonstrated ability to operate in a high-growth and entrepreneurial environment
• Excellent stakeholder management and communication skills
• Strong strategic thinking combined with a hands-on, execution-oriented approach