African Labour Solutions is recruiting on behalf of a leading Food FMCG company headquartered in Kenya, which is seeking a dynamic, commercially driven and growth-focused Country Sales Manager (2 positions, permanent, FRw 2,100,000-3,200,000) to lead and grow its FMCG food manufacturing business in the DRC, Rwanda and Burundi. The successful candidate will drive country-level sales growth, expand market penetration, establish and manage an effective distribution network, and lead local sales and operations teams, strengthening the company's retail, wholesale and modern trade presence.
Sponsored
Sponsored
Marketing and Sales
Country Sales Manager (2 Positions)
Category
Marketing and Sales
Employment Type
Full-time
Location
Kigali, Rwanda
Vacancies
1 position
Closing Date
11/21/2026
27 days left
Employer / Company
AFRICAN LABOUR SOLUTIONS
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Description (Public)
Duties, Roles and Responsibilities
- Develop and execute country-specific sales strategies to achieve revenue, volume, and market share targets
- Drive market penetration by expanding retail, wholesale, and modern trade networks across the DRC, Rwanda and Burundi
- Identify and develop new business opportunities, territories, channels, and strategic accounts, and lead new product launches
- Establish and manage an effective distribution network: appoint and manage distributors, dealers, wholesalers, and key retail partners
- Monitor supply chain, logistics, stock levels and inventory availability to minimize stock-outs, and implement trade promotions and merchandising initiatives
- Recruit, train, lead and manage the local sales and operations team, setting clear performance targets and building a high-performing sales culture
- Take responsibility for country-level sales performance and P&L management, developing and managing annual sales budgets and forecasts
- Ensure compliance with DRC, Rwanda and Burundi laws, taxation requirements, and import/export regulations
- Build strong relationships with distributors, retailers and key stakeholders, and monitor competitor activity and consumer trends to provide actionable market intelligence
Qualifications, Education and Competencies
Qualifications & Experience:
- Bachelor's Degree or MBA in Sales, Marketing, Business Management, or a related field
- 8-10 years of progressive FMCG sales and distribution experience
- At least 5 years' experience in a managerial or leadership position
- Strong experience in food FMCG sales and distribution and in managing distributors, dealers, wholesalers, retailers and modern trade accounts
- Experience with food categories such as sauces, bread spreads, drinking chocolates, packaged foods and beverages is an added advantage
Skills & Competencies:
- Strong understanding of the DRC, Rwanda and Burundi FMCG market and retail distribution landscape
- P&L management and trade spend control capabilities
- Team leadership, coaching and talent development skills
- Fluent English with strong reporting and stakeholder communication skills
How to Apply
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