Country Sales Team Leader (2 Positions)

• Develop and execute country-specific sales strategies to achieve revenue, volume and market share targets
• Drive market penetration by expanding retail, wholesale and modern trade networks across the DRC, Rwanda and Burundi
• Identify and develop new business opportunities, territories, channels and strategic accounts
• Lead new product launches and drive category growth across relevant sales channels
• Monitor sales performance and implement corrective actions to achieve business targets
• Establish, develop and manage an effective distribution network across the DRC, Rwanda and Burundi
• Identify, appoint and manage distributors, dealers, wholesalers and key retail partners
• Ensure effective market coverage, product availability and route-to-market execution
• Monitor supply chain, logistics, stock levels and inventory availability to minimize stock-outs and excess inventory
• Implement effective trade promotions, merchandising and product visibility initiatives at points of sale
• Ensure effective execution of distribution and sales plans across assigned territories
• Recruit, train, lead and manage the local sales and operations team
• Set clear performance targets and monitor individual and team performance
• Provide coaching, mentorship, guidance and motivation to build a high-performing sales culture
• Develop local talent and strengthen the organization's sales and operational capabilities
• Ensure effective communication and coordination between the DRC, Rwanda and Burundi operations and the Kenya-based management team
• Take responsibility for country-level sales performance and P&L management
• Develop and manage annual sales budgets, forecasts and expenditure plans
• Monitor profitability, margins, trade spend and overall financial performance
• Prepare regular sales, financial and operational performance reports for management
• Ensure compliance with DRC, Rwanda and Burundi laws, taxation requirements, import/export regulations and company policies
• Maintain appropriate controls to safeguard company assets and ensure responsible use of resources
• Build and maintain strong relationships with distributors, retailers, wholesalers, modern trade partners and other key stakeholders
• Monitor competitor activities, pricing, promotions, product launches and distribution strategies
• Track consumer trends, market developments and emerging business opportunities
• Provide actionable market intelligence and strategic recommendations to regional and senior management

Qualifications & Experience:

• Bachelor's degree or MBA in Sales, Marketing, Business Management or a related field
• 8-10 years of progressive FMCG sales and distribution experience
• At least 5 years' experience in a managerial or leadership position
• Strong experience in food FMCG sales and distribution
• Proven experience managing distributors, dealers, wholesalers, retailers and modern trade accounts
• Strong understanding of the DRC, Rwanda and Burundi FMCG market and retail distribution landscape
• Experience handling food categories such as sauces, bread spreads, drinking chocolates, packaged foods and beverages will be an added advantage

Skills & Competencies:

• Fluent English
• Strong sales strategy, market expansion and P&L management skills
• Proven team leadership, coaching and talent development abilities
• Strong financial management, budgeting and reporting skills
• Excellent relationship-building and market intelligence skills