Marketing and Communications Supervisor

• Develop and implement effective marketing and communication plans aligned with the company's business objectives
• Plan and coordinate marketing campaigns for loans, savings and other financial products
• Supervise the company's social media platforms, website content and other digital communication channels
• Create and coordinate engaging marketing materials, including posters, brochures, flyers, videos and promotional content
• Conduct market research to identify customer needs, market trends and competitor activities
• Support customer acquisition and retention initiatives
• Coordinate promotional events, community outreach programmes, exhibitions and financial literacy campaigns
• Maintain consistent corporate branding across all company communication and marketing materials
• Build and maintain relationships with media houses, advertising agencies, community organisations and strategic partners
• Monitor and report on marketing performance, customer acquisition, campaign results and return on marketing investment
• Supervise and mentor marketing and communications staff or external service providers
• Work closely with business development, credit, operations and customer service teams to support business growth
• Manage the marketing and communications budget and ensure efficient utilisation of resources
• Ensure all marketing communications comply with applicable microfinance, consumer protection and regulatory requirements

Qualifications & Experience:

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations or a related field
• Professional qualification in Marketing, Communications or a related discipline is an added advantage
• At least 3 years' relevant experience, preferably within microfinance, banking, financial services, insurance or a related industry
• Previous supervisory or team-leadership experience is required
• Demonstrable experience in digital marketing and social media management

Skills & Competencies:

• Strong knowledge of marketing campaign development and brand management
• Experience in customer acquisition and market research is an advantage
• Creativity and strong communication skills
• Leadership and mentoring ability
• Analytical and reporting skills