The Marketing Associate – Acquisition will focus on bringing back quiet, well-repaying borrowers and helping first-time borrowers take second and third loans, covering Numida's three markets with a build-and-test discipline. Around 70 percent of time sits with retention and lifecycle marketing, and the remaining 30 percent goes to wider marketing priorities. The role reports to the Head of Marketing and Sales, covers the Western and Eastern regions of Uganda, and is expected to start in October 2026. This is a marketing role, not a sales role.
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Marketing and Sales
Marketing Associate - Acquisition (Western & Eastern)
Category
Marketing and Sales
Employment Type
Full-time
Location
Kampala, Uganda
Vacancies
1 position
Closing Date
12/31/2026
67 days left
Employer / Company
NUMIDA
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0 unlocks
Description (Public)
Duties, Roles and Responsibilities
- Segment the client base: active, dormant, churned, at risk, high value, and whichever other cuts matter
- Build baseline figures covering repeat behaviour, dormancy and reactivation
- Run reactivation programmes for dormant and churned clients
- Build repeat journeys that help a first-time borrower take a second and third loan
- Design, run and measure campaigns with proper testing (control groups, sample sizes)
- Write clear, short, human copy in English
- Support acquisition campaigns, product launches, market launches and events as needed
- Own a working playbook covering what you run, vendors and partners, and results
- Pull your own data to understand issues and make decisions
Qualifications, Education and Competencies
Qualifications & Experience:
- Three to five years in marketing, with real exposure to CRM, lifecycle or retention work from lending, telco, insurance, ecommerce or a similar field
- Experience working across more than one market or country is advantageous
Skills & Competencies:
- The ability to pull your own data, or the appetite to learn quickly
- A good grasp of testing: control groups, sample sizes, and the honesty to call a result flat
- Clear, short, human copywriting in English
- Breadth: comfortable being pulled into acquisition, launch or event work when the team needs it
- Comfort building something before the results arrive
- Luganda, Swahili or Kinyarwanda are advantageous
- SQL, Redash or similar querying experience is advantageous
How to Apply
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