Marketing Associate - Retention

• Segment the client base (active, dormant, churned, at risk, high value)
• Build baseline figures covering repeat behaviour, dormancy and reactivation
• Design and run reactivation programmes for dormant and churned clients
• Build repeat journeys helping first-time borrowers take second and third loans
• Create adoption messaging for savings, multi-term loans and new products
• Grow loyalty communities like NumiQueens as retention infrastructure
• Manage lifecycle messaging across SMS, WhatsApp, and in-app channels
• Write clear, short, human copy that sounds like a partner talking to a business owner
• Run control groups to measure what actually worked
• Maintain a regular cohort view for the team
• Maintain a working playbook, vendor list, and records of campaigns and results

Qualifications & Experience:

• 3-5 years in marketing with real exposure to CRM, lifecycle or retention work
• Experience from lending, telco, insurance, ecommerce or similar field
• Ability to pull own data or willingness to learn quickly
• Good grasp of testing methodologies including control groups and sample sizes
• Clear, short, human copywriting in English

Skills & Competencies:

• Comfort with breadth across acquisition, launch or event work
• Comfort building something before results arrive
• Luganda, Swahili or Kinyarwanda (advantage)
• SQL, Redash or similar querying experience (advantage)
• Experience working across more than one market or country (advantage)