Marketing Manager

• Turn business priorities into practical marketing plans and campaigns
• Personally manage and improve paid activity across relevant channels (Google Ads, Meta, LinkedIn), including budgets, testing and conversion measurement
• Manage and improve the website and campaign tracking (WordPress, SEO, Google Analytics, Search Console)
• Write and edit strong copy, review colleagues' and AI-assisted drafts, and keep claims accurate and specific
• Manage and develop the Community Manager & Marketing Assistant through coaching and constructive feedback
• Use CRM and email marketing systems to support lead generation, segmentation and nurture
• Interpret results, make clear recommendations, coordinate suppliers and follow work through to completion

Qualifications & Experience:

• Bachelor's degree (BA/BSc/HND) in Marketing, Communications, or a related field
• At least five years of relevant marketing experience, with evidence of personally delivering campaigns and managing competing priorities
• Hands-on experience managing Google Ads and paid campaigns on Meta or LinkedIn
• Experience directly managing and developing a junior team member
• Experience with CRM and email marketing systems for lead generation and nurture

Skills & Competencies:

• Strong writing and editing skills, with the ability to spot inaccurate claims and generic messaging
• Working knowledge of WordPress, SEO, Google Analytics and Search Console
• Warm, approachable and organised, with the confidence to challenge weak results or inaccurate messaging tactfully
• Bonus: experience in property, hospitality, destination marketing, Zoho CRM, Elementor, basic design/photography/video skills, or an informed interest in regenerative development