Public Relations & Marketing Officer

Description (Public)

The Public Relations & Marketing Officer is responsible for driving brand awareness, lead generation, and all marketing activities for Capitalist SL Rwanda. The officer represents the company in the market, manages all communication channels, and builds strong relationships with clients, media, and partners.

Duties, Roles and Responsibilities

Conduct outreach to potential clients and follow up on leads and prospects, recording all outcomes in the company systems.
Attend business events, trade fairs, and networking meetings to represent the company.
Plan and execute digital marketing activities for Capitalist SL Rwanda.
Arrange radio mentions, TV features, podcast appearances, and press coverage for Capitalist.
Draft and distribute press releases, company announcements, and promotional communications.
Represent Capitalist at exhibitions, business forums, and community events.
Build and manage relationships with business partners, trade associations, and institutional stakeholders.