Real Estate Marketing Planner

• Lead full-cycle marketing planning for real estate projects (residential/commercial/complex), from positioning to liquidation.
• Independently conduct macro-level market analysis, competitor monitoring, customer profiling and demand/preference analysis.
• Independently determine the overall positioning of projects based on research findings.
• Formulate comprehensive project marketing strategies and phased promotional plans.
• Run integrated online and offline multi-media promotion, new media operation strategies and promotional activity on international real estate platforms.
• Independently prepare marketing expense budgets, monitor expense execution and analyse return on investment (ROI).
• Produce marketing materials using various video editing software.
• Coordinate internal and external teams to deliver marketing programmes.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business Administration, Real Estate Management or a related major.
• At least 6 years of experience in real estate marketing, including a minimum of 3 years in an equivalent role or a lead strategic planning/management position.
• Participated in the full-cycle planning of at least 2 real estate projects (residential/commercial/complex) from positioning to liquidation.
• Proficient in real estate market research methodologies.
• Experience in overseas projects will be given priority.

Skills & Competencies:

• Proficient in formulating comprehensive marketing strategies and phased promotional plans.
• Familiar with operational workflows for integrated online and offline multi-media promotion and new media strategies.
• Ability to independently prepare marketing budgets and analyse ROI.
• Proficient in various video editing software.
• Excellent team spirit and strong internal and external management and coordination capabilities.
• English can be used as a working language; mastery of Kinyarwanda, French, Swahili or Chinese is preferred.
• Benefits: RSSB social security, paid leave per Rwandan labour law, Chinese language training and a clear career path.