Sales Executive - Software

• Identify, prospect, and acquire new customers across relevant business sectors to grow the company’s software customer base.
• Generate leads through cold calling, networking, referrals, LinkedIn, email outreach, and client visits.
• Understand prospective clients’ business needs and recommend suitable software solutions.
• Conduct product presentations and software demonstrations to prospective customers.
• Develop and maintain a healthy sales pipeline, following up on leads and opportunities to convert prospects into paying customers.
• Prepare quotations, sales proposals, and presentations, and participate in commercial negotiations.
• Build and maintain strong relationships with existing clients to encourage renewals, repeat business, referrals, and upselling opportunities.
• Maintain accurate records of prospects, customer interactions, sales activities, and pipeline progress using CRM or other reporting tools.
• Monitor market trends, competitor offerings, and customer feedback to identify new sales opportunities.
• Collaborate with technical, implementation, and customer support teams to facilitate smooth client onboarding.
• Follow up with clients after implementation to assess satisfaction and support retention.
• Prepare regular sales reports outlining leads generated, meetings held, deals closed, revenue achieved, and projected sales.

Qualifications & Experience:

• A diploma or bachelor’s degree in Business Administration, Sales and Marketing, Information Technology, or a related field.
• Minimum of 2 years’ experience in sales, preferably in software solutions.

Skills & Competencies:

• Proven ability to generate leads, acquire new customers, manage a sales pipeline, and close deals.
• Good understanding of B2B sales, consultative selling, and customer relationship management.
• Ability to understand customer requirements and communicate the business value of software solutions to both technical and non-technical audiences.
• Strong negotiation, presentation, communication, and interpersonal skills.
• Proficiency in Microsoft Office and familiarity with CRM systems or sales reporting tools.
• Self-driven, target-oriented, and comfortable working with sales targets and performance expectations.