Sales Manager

. Sales Strategy and Business Development

• Develop and implement sales strategies aligned with the organisation's business objectives.
• Set sales targets and action plans for the sales team.
• Identify new customers, markets and business opportunities, particularly within Kasese and surrounding areas.
• Build and maintain relationships with existing and prospective customers.
• Identify opportunities to increase sales volumes, customer retention and market share.
• Monitor competitor activities and market trends and recommend appropriate responses.

Sales Team Leadership and Management

• Supervise, guide and motivate sales staff to achieve agreed targets.
• Assign sales territories, customer portfolios and individual targets.
• Monitor staff performance through regular reviews and field visits.
• Coach team members on customer service, product knowledge, negotiation and sales techniques.
• Identify training needs and organise appropriate development activities.
• Promote accountability, teamwork, discipline and professional conduct within the sales team.

Customer Relationship Management

• Maintain strong relationships with key customers and business partners.
• Respond to customer enquiries, complaints and feedback promptly and professionally.
• Ensure customers receive accurate information about products, prices, availability and terms of sale.
• Negotiate sales agreements within approved company policies.
• Monitor customer satisfaction and recommend improvements to service delivery.

Sales Monitoring and Reporting

• Prepare and submit daily, weekly and monthly sales reports.
• Track sales revenue, volumes, target achievement and customer acquisition.
• Analyse sales performance and recommend corrective actions where targets are not met.
• Maintain accurate sales records, customer databases and sales pipeline information.
• Provide management with forecasts, market intelligence and business development updates.

Coordination with Finance and Operations

• Work closely with the Finance Department to monitor customer payments, outstanding balances and credit sales.
• Support timely collection of overdue customer accounts in line with approved credit policies.
• Coordinate with procurement, stores and operations teams to ensure product availability and timely order fulfilment.
• Monitor discounts, promotional offers and sales expenses to ensure compliance with approved budgets.
• Ensure sales transactions and supporting documentation are properly recorded.

Marketing and Market Expansion

• Identify opportunities for new products, customer segments and distribution channels.
• Support promotional campaigns and customer engagement activities.
• Represent the organisation at relevant business meetings, trade events and customer visits.
• Gather customer feedback and market information to support business planning.
• Recommend initiatives to improve brand awareness and competitive positioning.

Compliance and Professional Conduct

• Ensure compliance with company sales policies, pricing procedures and reporting requirements.
• Maintain accurate records of sales transactions and customer engagements.
• Protect confidential company and customer information.
• Promote ethical selling practices and professional customer service.
• Report significant customer, market or operational risks to management.

Language Requirements — Essential

• Fluency in spoken English and Local language is mandatory.
• The candidate must be able to communicate confidently and professionally in both languages when engaging customers, leading staff and negotiating sales.
• Must be capable of explaining products, prices, terms of sale and customer service procedures clearly in English and Local language.
• Ability to build trust and maintain effective relationships with customers from different backgrounds is essential.
• Spoken proficiency in both languages will be assessed during the interview process.

Candidates who do not meet the English and Local language requirements will not be considered.

Personal Attributes

The ideal candidate should be confident, persuasive, self-motivated, organized and results-driven. They must demonstrate initiative, professionalism, strong interpersonal skills and the ability to lead a team while maintaining positive customer relationships.

Qualifications and Experience

• A bachelor's degree or diploma in Sales and Marketing, Business Administration, Commerce or a related field.
• At least three to five years of relevant sales experience, including experience supervising or leading a sales team.
• Demonstrated ability to develop customer relationships, grow sales and achieve targets.
• Experience in market development, sales reporting and customer account management.
• Proficiency in Microsoft Excel and other sales reporting tools.
• Knowledge of the Kasese business environment and surrounding markets will be an added advantage.