The Sales Manager will define and implement the sales strategy for Tractafric Equipment Rwanda, developing sales and rental of machinery and generator sets and ensuring revenue growth and profitability. Reporting to the Managing Director, the role expands the company's customer portfolio and strengthens its market presence in the forestry, mining and construction and public works sectors.
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Sales ManagerExpiring Today!
Category
Marketing and Sales
Employment Type
Contract
Location
Kigali, Rwanda
Vacancies
1 position
Closing Date
10/25/2026
Expiring Today
Employer / Company

Tractafric Equipment Rwanda Ltd
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Description (Public)
Duties, Roles and Responsibilities
- Develop and implement the company's sales strategy in Rwanda
- Drive sales of new and used machinery as well as equipment rental activities
- Identify and acquire new customers while maintaining and strengthening relationships with existing clients
- Manage key accounts and participate in commercial negotiations
- Supervise, train and motivate the sales team; set targets, monitor performance and optimize market coverage
- Prepare budgets and business plans and monitor revenue, profit margins and key performance indicators
- Provide regular reports to General Management and monitor inventory levels and sales-related expenses
- Oversee commercial agreements, quotations and commissions in accordance with internal procedures
Qualifications, Education and Competencies
Qualifications & Experience:
- Master's degree (Bac+5 or equivalent) in Management, Business, Administration, Engineering or a related field
- At least five (5) years of experience in business development, construction equipment distribution or sales team management
- Proven experience managing a profit center and teams of more than ten employees
- Experience in the sale or rental of heavy machinery and equipment is an advantage
Skills & Competencies:
- Strong leadership skills and the ability to motivate and engage a team
- Strong customer focus and a results-oriented mindset
- Excellent communication and negotiation skills
- Strong analytical, organizational and prioritization skills
- Proficiency in budget monitoring and KPI management
- Fluency in English, spoken and written; proficiency in office software
How to Apply
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